User Personas: Step-by-Step Guide
In the first part of this article, I explained the definition of user persona, what is the goal of creating it, when is the best time to make user personas and how many of them you need. In the 2nd part of this article, I want to focus on how to actually create a good
User Personas: Why Are They So Important?
Agnieszka Körber
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Currently, the market is filled with digital products, including web and mobile applications. Yet somehow, according to statistics, 90% of new startups fail. Some of the main reasons are lack of market need and no interest from users, which may indicate some apps were built upon wrong assumptions of their founders. The top rule when
12 best practices to build a successful nearshore software development partnership
For today’s post, we asked Setapp’s Service Delivery Managers (SDMs) Michał and Arek, what are the best practices for making a software development project successful as a nearshore team? These guys know what they’re talking about, having facilitated many projects for clients from all over the world. The tips they have come up with form
What is Supply Chain Network Design and why is it so beneficial for a transport company?
Supply Chain Network Design (SNDC), also called strategic supply chain planning, is the process of building and modeling a supply chain to determine the best location and optimal size of the facilities to be included in the network with the resources and locations available. The location of all the supply chain’s facilities such as production
Setapp Named a Top Polish B2B Company
We are thrilled to announce that Setapp has been named a top B2B company in Poland in the emerging technologies category! At Setapp, we are a team of technology trendsetters and explorers who care about what is happening on the market, adjusting our skills to suit the latest technological advancements. We have you covered for
Nearshoring, Offshoring, Onshoring – How Does It Work?
What do most companies do when the demand for their goods or services increases and they need to scale up their teams? Usually they try to hire new employees. While this standard solution might seem like an obvious choice, it’s not always as easy as it sounds and it comes with a handful of flaws
Key benefits of Real-Time Transport Visibility Platforms
The turbulent times we’re living in, has shown everyone in the world of transport and logistics that one of the greatest dangers for the industry is the rise of instability, unpredictability and increase of supply delays. That’s why a lot of companies are turning to real-time transport visibility as the answer to these challenges. Real-time
From Lean to Agile… and back again: my journey to become part of Setapp’s team
Szymon Patora
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Setapp
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After more than 13 years spent working for the automotive, wood industry and Internet of Things businesses, where I was running and coordinating projects, designing whole production systems and helping develop some of the breakthrough, environment-saving technologies, I thought it was a good time to make a change and search for new opportunities to grow.
Why is visualizing data on maps a must-have for transport companies?
Although mainly associated with GPS navigation and websites for individuals users, visualizing data on maps is also a key business solution for many companies – especially those in the transport and logistics sector. A thriving transport company can’t expect to grow without modern digital solutions that improve internal communication. According to PwC rapport from 2019,
3 most crucial elements to maximize your product’s value
How to deliver the highest value possible? How to create a product that is loved by users? These questions are some of my biggest concerns during my work as a Scrum Master at Setapp. I want to find the answers to these questions, as I’m working with a team of experts, who are doing much